GWD Redesign

I wanted to give the Graphic & Web Design program a visual identity that highlighted both the graphic, creative side as well as the technical web side of the program. I explored a playful colour palette, simple typography, and shapes to create a system that could adapt across different applications. The identity was then carried through into promotional materials, apparel, and print.

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( SCROLL )

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YOUR VISUAL IDENTITY

The concept was a more technological palette and mood to emphasise the web aspect of the program which is what makes it unique.

UNDERSTANDING YOUR BRAND, YOUR GOALS, AND YOUR AUDIENCE.

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD.

SERVICES PROVIDED

1.
BRAND DISCOVERY & POSITIONING
2.
LOGO & VISUAL IDENTITY DESIGN
3.
TONE OF VOICE & MESSAGING
4.
BRAND GUIDELINES & ASSETS
5.
SEO AUDITS & ON-PAGE OPTIMIZATION

Next Project

GWD Redesign

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